Projectal gets your agency on the same page, working off the same real-time data to deliver your campaigns on time and on budget.
Accurate estimates are critical, but agency estimating relies on gut feel and inconsistent spreadsheets. Two account teams will typically produce two different numbers, and rarely reference actual costs from previous campaigns. This causes serious financial pain during production and delivery.
Agency work runs on tight margins. Profitability is quickly eroded when campaigns and talent are not managed effectively. Inefficiencies stem from using off-the-shelf tools never designed for agency workflows, or home-built workarounds that don't scale.
Agency leadership lacks visibility into who's available, who's overloaded, and who has the right skills for the next brief. This leads to under-utilization, burnout, and poor resourcing decisions across the creative, strategy, and production teams.
Without a single source of truth for campaign and resource data, agencies live in daily and weekly status meetings just to keep work moving. This kills creative output, creates team friction, and leads to avoidable mistakes.
Our industry-leading AI and Machine Learning features will solve your agency's pain points.
Projectal unifies your agency's data and your team to drive efficiency across every account.
Use fully interactive task sheets, Gantt charts, and Kanban boards. Add client deadlines, dependencies, and deliverable schedules. Use auto-scheduling to optimize campaign timelines across your agency.
Respond to scope changes fast. Run what-if scenarios to understand the impact on cost, timeline, and resources. Every change is logged with a full history for client reporting and disputes.
Build dashboards around your deliverable schedule. Get alerts when campaign milestones are due. Monitor spend from a single deliverable up to an entire client account.
At campaign completion, review the full history to understand what worked and what didn't. Compare estimates to actuals. Review team performance and use the data to win the next pitch.
View real-time dashboards across all accounts. Drill into past, current, and future campaigns. Plan for agency growth, new business, and hiring requirements.
Import client briefs and use Machine Learning (ML) to identify key cost drivers. Build estimates with what-if scenarios and reference actuals from past campaigns to sharpen every pitch.
View real-time budget vs. actuals across every account. Track campaign spend and billing milestones. Export data directly to finance and payroll systems.
View resource plans and crew allocations. Understand hiring requirements for upcoming campaigns. Auto-sync staff data with your HR platform.
Manage all campaigns and the agency-wide resource pool. Track work in progress. Run campaign post mortems. Build performance reports for leadership.
Manage creative team allocation across campaigns. Track deliverables and creative tasks. Run sprint cycles and kanban boards for your creative department.
Manage client accounts from brief to delivery. Track campaigns, deliverables, and tasks. Monitor budget vs. actuals and keep detailed client notes.
Track strategic workstreams, deliverables, and briefs. Coordinate with creative and account teams. Capture feedback and generate reports for clients.
Build campaign schedules and traffic plans. Track and manage deliverables and tasks across the agency. Handle incoming change requests from account teams.
View your task list and campaign dashboards in one place. Log time and update task progress. Auto-sync task data with your internal tools.
Track software licensing and tooling requirements across the agency. Plan infrastructure and technology needs based on upcoming campaign workloads.
The Projectal API and Python client library lets you build connectors to fully integrate the workflow tools your agency already uses.
Projectal automatically imports data from your existing tools including HR, traffic, timesheet, and finance systems.
Keep data in your tools current with Projectal's API and webhooks.
Export financial data and billable hours from Projectal to your finance and payroll systems.
Generic project tools just don't fit the way agencies work. Projectal understands campaign lifecycles, resource constraints, and client pressures — and it shows.
See how Projectal can transform your agency's operations with a personalized demonstration from our team. Enter your details and we'll be in touch to schedule a call.
